Ariana Grande Has A New Look

Ariana Grande’s Swarovski ads generated significant buzz online, with fans and jewelry enthusiasts dissecting her look.

The spring/summer 2025 campaign includes a video showcasing Grande’s new dip-dyed ponytail, a departure from her usual style.

Grande’s ponytail is secured high on her head with a blunt chop that ends at her shoulders, featuring a unique color transition from warm roots to platinum and lilac ends.

The color scheme of the campaign aligns with Easter pastels and evokes a TikTok theory about pink and purple sisters, sparking fan discussions and fan fiction.
Grande’s purple strands complement her jewelry and makeup, creating a cohesive and trendy look for the campaign.
Source: Byrdie

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